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All Cereal Resturant Opens In Philly by Joseph Kaczmarek (USA Today)
Posted by Ed and Lois
How’s this for thinking outside the box: a cafe with jammies-clad servers pouring cereal day and night, topping it off with everything from fruit to malted milk balls, and serving it in “bowls” resembling Chinese takeout containers
Cereality Cereal Bar & Cafe, which opened its first sit-down cafe Wednesday on the University of Pennsylvania campus, is a sugarcoated — and tongue-in-cheek — homage to what your mother always told you was the most important meal of the day. But she probably never dished out bowls of Froot Loops and Cap’n Crunch topped with Pop Rocks.
Behind glass-door kitchen-style cabinets at Cereality are 30 varieties of brand-name cold cereal. Customers order from “cereologists,” whose most popular mix is two 8-ounce scoops with one of 36 toppings, plus regular, flavored or soy milk for $2.95. Also offered are cereal bars and made-to-order cereal smoothies and yogurt blends
Cereality also offers its own combos with names reminiscent of Ben and Jerry’s ice creams. John Merz, a 27-year-old Penn employee, was bowled over by Devil Made Me Do It — an ambrosial elixir of Cocoa Puffs, Lucky Charms, chocolate crunchies and malt balls, topped with milk.
You’re eating candy with milk on it!” chided his co-worker Caroline Couture, 42. After polishing off her Banana Brown Betty with hot oatmeal, bananas, molasses sugar and streusel topping, she said that she’d be having a salad for lunch — but that she’d visit Cereality again.
“We’re all still kids, really,” she said. “A lot of the foods you loved in childhood you still love as an adult.”
Full Post :http://www.usatoday.com/money/industries/food/2004-12-01-cereal-restaurant_x.htm